Plastic bottles take 700 years before they begin to decompose in a landfill.

It takes over 1.5 million barrels of oil to manufacture a years supply of bottled water. That's enough oil to fuel 100,000 cars.

Each year more than 4 Billion pounds of PET plastic bottles end up in landfills or as roadside litter.

It's all happening now. The world has woken up to the ecological concerns facing our planet and everyone wants to do their bit. There has never before been a time in history when being ecologically right was as cool as anything can get.

Johnny demonstrating how the iCan works.

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